Michelle is the owner of Cardio Kick, a fitness studio that uses boxing training and plyometrics to help members stay in shape or get in shape. Michelle is very creative and changes the workout everyday so that a different body part is emphasized during the workout. This helps balance training, improve results for members, and decrease boredom among members. If Michelle were performing a SWOT analysis, how would you classify her ability to be creative and change daily workouts?

Question

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Michelle's ability to be creative and change daily workouts is a Strength because it differentiates her fitness studio from competitors, potentially increases customer satisfaction, and can lead to better retention and attraction of members.

Michelle Is the Owner of Cardio Kick, a Fitness Studio