Procter & Gamble and other consumer products companies have experienced decreased profitability due to its relationship with Walmart, the nation's largest retailer, which demonstrates the impact of supplier power as one of the competitive forces identified by Michael Porter.

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Procter & Gamble and other consumer products companies have often experienced increased efficiency and sales volumes through their relationship with Walmart, despite Walmart's strong bargaining power. Michael Porter's model identifies supplier power as a competitive force, but in this context, the impact is more about Walmart's buyer power pressuring suppliers to lower prices and improve efficiency, rather than suppliers losing profitability solely due to their relationship with Walmart.

Procter & Gamble and Other Consumer Products Companies Have Experienced