Cardio Kick is a fitness studio owned by Michelle that uses boxing training and plyometric exercises to enhance the fitness of participants. Michelle is working on a SWOT analysis for the business and wondering how to classify the consumer perception that boxing is violent and male dominated. How would you classify this consumer perception about boxing?

Question

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This consumer perception can be classified as a Threat because it might deter potential customers from trying out the fitness studio, especially if they are looking for a non-violent or more gender-neutral fitness environment.

Cardio Kick Is a Fitness Studio Owned by Michelle That