Question 1

When newspaper circulation figures include readers who did not originally buy the papers they read,they are said to include _____________ readership.

Accepted Answer

Pass-along readership refers to readers who did not purchase the newspaper but read it after it was passed on to them by someone else.

Question 2

With the turn of the nineteenth century,urbanization,growing industries,the movement of workers to the cities,and increasing literacy combined to create an audience for a new kind of paper,one in which the price per copy was very low but on which publishers could make a profit by selling advertising.These papers were known as

Accepted Answer

The description matches that of the penny press, which emerged in the early 1800s and offered news at a low price with advertising to support it. Yellow journalism, pulps, and tabloids may also have used this business model, but they are not exclusive to it.

Question 3

Radical change in an industry brought about by the introduction of a new technology or product is known as

Accepted Answer

Radical change in an industry brought about by the introduction of a new technology or product is known as disruptive transition. This refers to the way that new technology can completely change the way that an industry operates, leading to established businesses struggling to keep up and newer, innovative companies taking over. Agenda setting refers to the influence that the media has on public opinion, while crowdfunded journalism and alternative press are specific models or approaches within the media industry.

Question 4

The first 10 amendments to the U.S.Constitution are called the

Accepted Answer

The first 10 amendments to the U.S. Constitution are called the Bill of Rights. They were added to the Constitution in 1791 to protect individual liberties and limit the power of the federal government. The Bill of Rights includes amendments guaranteeing freedom of speech, religion, and the press, as well as protections against unreasonable searches and seizures, the right to a fair trial, and the right to bear arms, among others.

Question 5

The first penny paper was the _____________,first published by Benjamin Day in 1833.

Accepted Answer

The first penny paper was the New York Sun, which was first published by Benjamin Day in 1833.

Question 6

Among the earliest "newspapers" were the daily reports of the actions of the Roman Senate,called

Accepted Answer

The daily reports of the actions of the Roman Senate were called Acta Diurna, making option B the correct choice. The other options - broadsides, corantos, and diurnals - refer to other types of early newspapers, but not specifically the daily reports of the Roman Senate.

Question 7

Seventeenth-century one-page news sheets about events on the European continent,which were printed in English in Holland and imported into England by booksellers,were called

Accepted Answer

Seventeenth-century one-page news sheets about events on the European continent, which were printed in English in Holland and imported into England by booksellers were called "corantos".

Question 8

In 1734,New York Weekly Journal publisher _____________ was jailed for publishing "scandalous libels" about the governor of Massachusetts.Nonetheless,it established the fact that a popular paper could challenge authority.

Accepted Answer

The sentence directly states that the New York Weekly Journal publisher was jailed for publishing "scandalous libels" about the governor of Massachusetts, and this publisher was Peter Zenger. The sentence also implies that his jailing demonstrated that a popular paper could challenge authority.

Question 9

Single-sheet announcements or accounts of events imported from England and posted on walls in the American colonies were called

Accepted Answer

Single-sheet announcements posted on walls in the American colonies were called broadsides.

Question 10

One penny paper,Horace Greeley's _____________,established the mass newspaper as a powerful medium of social action through its use of non-sensationalistic,issues-oriented,and humanitarian reporting.

Accepted Answer

Horace Greeley's penny paper was the New York Tribune, which is best known for its use of non-sensationalistic,issues-oriented, and humanitarian reporting, establishing it as a powerful medium of social action.

Question 11

In response to radio and magazines' challenge for advertising dollars,newspapers began consolidating into groups,known as _____________.Hearst and Scripps were among the most powerful,owning papers in different cities across the country.

Accepted Answer

The term "chains" has been historically used to describe groups or networks of newspapers that were consolidated for the purpose of increasing advertising revenue and market share. Hearst and Scripps were two notable newspaper chains that emerged during this time. The term "syndicated" typically refers to the distribution of content (such as articles or columns) to multiple outlets, while "combines" and "conglomerates" suggest more diverse types of business consolidation beyond the newspaper industry.

Question 12

The 1798 _____________ made illegal the writing,publishing,or printing of "any false scandalous and malicious writing" about the president,Congress,or the federal government.

Accepted Answer

The Alien and Sedition Acts were passed in 1798 and they made it illegal to write, publish, or print "any false scandalous and malicious writing" about the president, Congress, or the federal government. This was seen as a violation of the First Amendment, which protects freedom of speech and of the press.

Question 13

In 1849,six large New York papers,including the Sun,Herald,and Tribune,decided to pool efforts and share expenses in collecting news from foreign ships docking at the city's harbor.In doing so they established the first

Accepted Answer

The pooling of efforts and sharing of expenses among the six New York papers to collect news from foreign ships docking at the city's harbor is the establishment of a wire service. A wire service is a news-gathering organization that supplies news to multiple media outlets or subscribers through wires or electronic communication channels. This move by the papers enabled them to gather a larger volume of news and distribute it to their respective audiences, making it the first wire service.

Question 14

The first African-American newspaper was _____________,published initially in 1827 by John B.Russwurum and the Reverend Samuel Cornish.

Accepted Answer

Freedom's Journal was the first African-American newspaper, founded in 1827 by John B. Russwurm and Samuel Cornish. The North Star was a newspaper founded by Frederick Douglass in 1847, The Chicago Tribune was founded in 1847, and The Ram's Horn was a religious newspaper founded in 1898.

Question 15

Advertisign rates for online newspapers are determined by how many times the online ad is seen,or its

Accepted Answer

Advertisers pay based on the number of impressions, or how many times the ad is seen by online users. Click bait refers to headlines or content designed to attract clicks, pass-along readership refers to the number of people who share a newspaper article with others, and paywall refers to a feature that requires payment or subscription to access certain content on a website.

Question 16

The first newspaper printed in the colonies lasted only one day.Its publisher,Benjamin Harris,called it

Accepted Answer

The first newspaper printed in the colonies was called Publick Occurrences Both Foreign and Domestick and was published by Benjamin Harris in Boston in 1690. However, it only lasted one day as the colonial authorities shut it down due to its critical content about the local government and its allies.

Question 17

Frederick Douglass's _____________,founded in 1847 with the masthead slogan "Right is of no Sex-Truth is of no Color-God is the Father of us all,and we are all Brethren," was the most influential African-American newspaper before the Civil War.

Accepted Answer

The newspaper founded by Frederick Douglass with the masthead slogan "Right is of no Sex-Truth is of no Color-God is the Father of us all, and we are all Brethren" was The North Star. It was the most influential African-American newspaper before the Civil War. The other options, such as The Chicago Tribune, The Ram's Horn, and Freedom's Journal, either did not exist during that time period or were not focused on African-American issues.

Question 18

Englishmen Nathaniel Butter,Thomas Archer,and Nicholas Bourne published the first true forerunners of our daily newspaper in the 1640s,using the same title for consecutive editions.They called their news sheets

Accepted Answer

The three Englishmen Nathaniel Butter, Thomas Archer, and Nicholas Bourne published the first true forerunners of our daily newspaper in the 1640s, using the same title for consecutive editions. They called their news sheets "diurnals," which were the precursors to modern newspapers. Therefore, option D, diurnals, is the best choice.

Question 19

In 1883,Hungarian immigrant Joseph Pulitzer bought the troubled New York World.His readership was "the common man," and he succeeded in reaching readers with light,sensationalistic news coverage,extensive use of illustrations,and circulation-building stunts and promotions.This brand of journalism became known as

Accepted Answer

Joseph Pulitzer's style of journalism, characterized by sensationalism, use of illustrations, and circulation-building stunts and promotions, became known as yellow journalism.

Question 20

Benjamin Franklin demonstrated that financial independence,based on advertising sales and other nonofficial economic support,could lead to editorial independence for his newspaper,the

Accepted Answer

The Pennsylvania Gazette was the newspaper published by Benjamin Franklin, and he used advertising sales and other sources of nonofficial economic support to achieve financial independence, which gave him editorial independence.

Quiz 4: Newspapers