There Are Two Primary Incentives for Companies to Make the Integration

There are two primary incentives for companies to make the integration of digital/social channels into their customer care programs a reality.What are those two reasons?

A) It will make them look good and it will cause consumers to buy more products
B) It will allow the brand to meet customer demand and build brand loyalty
C) It will allow them to sell more products and create positive sentiment
D) It will allow them to meet consumer demand and more efficiently engage with their consumers.