Question 1

Conducting feedback interviews in conjunction with experimentation helps entrepreneurs get more information pertaining to what basic question?
A)What age range is your ideal customer?
B)Who is your ideal customer?
C)How are people becoming aware of your product or service?
D)Why are people interacting in different ways with your product or service?

Accepted Answer

Feedback interviews can help entrepreneurs understand why people are interacting with their product or service in different ways. This information can be invaluable for making improvements or changes that will better serve the needs of their target audience. While questions about the ideal customer and how people are becoming aware of the product can also be important, they may not provide as much detail about how to make meaningful improvements to the product or service itself.

Question 2

One of the disadvantages of storyboarding is that it requires artistic talent.

Accepted Answer

While good drawing skills can be helpful, storyboarding is not entirely reliant on artistic talent. It is more about creating a visual layout or blueprint for a story or project. Simple sketches or even stick-figure drawings can be sufficient for effective storyboarding. There are also digital tools available that can help create clean and professional-looking storyboards without requiring advanced drawing skills.

Question 3

A viable experiment identifies a clear hypothesis.

Accepted Answer

A viable experiment should always have a clear hypothesis that it intends to test. This hypothesis should be specific, testable, and falsifiable.

Question 4

Yan has created a three-dimensional model of her new food delivery container.It looks like the finished product,but the handles don't quite function properly yet.What type of prototype has Yan produced?
A)mock-up
B)minimum viable product
C)rapid
D)high-fidelity

Accepted Answer

A mock-up is a type of prototype that looks like the finished product, but may not function fully or be made from the final materials. In this case, Yan's three-dimensional model of the food delivery container fits this description because it looks like the final product, but the handles don't function properly yet. The other options do not fit with the description of Yan's prototype.

Question 5

Experiments do not need to be completed in order to produce results.

Accepted Answer

The answer of Experiments do not need to be completed...

Question 6

Sean is thinking about creating an automatic cat feeder similar to one that he created for dogs.He talks to several cat owners to find out what they dislike about feeding their cats.He also takes a look at current cat feeders and asks the same cat owners what they like and don't like about the feeders.These actions consist of asking questions and what other step in scientific experimentation?
A)a pilot study
B)hypothesis testing
C)background research
D)prototyping

Accepted Answer

This step is background research, which involves gathering information and data from reliable sources to gain a general understanding of the topic and existing products before proceeding with experimentation.

Question 7

Experiments do not have to have a clear purpose; they only need to be observed and have an outcome.

Accepted Answer

Experiments should always have a clear purpose or research question that they are aiming to answer. This helps to guide the methods and interpretation of the results. Without a clear purpose, the experiment may not yield meaningful or useful information.

Question 8

When storyboarding,using a ______ can provide a "before and after" that shows your business in action.
A)gallery sketch
B)scenario
C)back-of-a-napkin sketch
D)mock up

Accepted Answer

A scenario in storyboarding is used to depict a specific situation or story, effectively showing a "before and after" situation of how a business operates or impacts its customers. This helps in visualizing the application and effect of a business solution or product in real-life contexts.

Question 9

Grocery store entrepreneur Jeffrey Brown has built a thriving business and performs lots of low-cost experiments.All of those experiments began with what?
A)Brown's dedication to serving the immigrant community
B)Brown's belief in the value of employing people with past criminal records
C)Brown's conversations with stakeholders
D)Brown's crusade against urban food deserts

Accepted Answer

Brown's approach to innovation and business development emphasizes the importance of engaging with stakeholders to understand their needs and perspectives, which serves as the foundation for his low-cost experiments.

Question 10

If the experiment fails to deliver the results the entrepreneur anticipated,the experiment is a failure.

Accepted Answer

An experiment that does not deliver anticipated results is not necessarily a failure; it provides valuable data and insights that can guide future decisions and iterations.

Question 11

Observations are not acceptable data in an experiment.

Accepted Answer

Observations can be acceptable data in an experiment if they are collected systematically and recorded accurately. However, it is important to ensure that observations are not biased and are consistent with the research question and hypothesis.

Question 12

What type of testing involves watching someone actually use your product so that you can see what works and what does not?
A)prototyping
B)preselling
C)task completion
D)concierge testing

Accepted Answer

The type of testing that involves watching someone actually use your product so that you can see what works and what does not is task completion testing. This involves giving users specific tasks to perform with your product and observing their actions and feedback in real-time to identify any usability issues. Prototyping involves creating a preliminary version of the product to gather feedback and make improvements before creating the final version. Preselling involves selling a product before it is fully developed to gauge interest and generate revenue. Concierge testing involves providing personalized support to users to gather feedback and improve the product. None of these options fit the description of watching someone use the product to identify issues with task completion.

Question 13

Which of the following questions would likely elicit the most information in a feedback interview on your new pesticide-free lawn service?
A)Do you currently use a lawn service?
B)What would motivate you to begin using a pesticide-free lawn service?
C)Do your neighbors use lawn services?
D)Do you use pesticides in your home?

Accepted Answer

This question directly asks the customer what would convince them to use the new pesticide-free lawn service, providing valuable information for improving the service and marketing it effectively. The other questions are less relevant to the new service and may not provide as much useful feedback.

Question 14

A prototype is often created before a pilot test is conducted.

Accepted Answer

A prototype is usually created before conducting a pilot test in order to test the design and functionality of the product or process before it is introduced to the market.

Question 15

Preselling is a testing technique to book orders for a product before it is developed.

Accepted Answer

Preselling involves marketing a product to potential customers and collecting their orders before it is actually developed or produced. This helps to gauge the level of interest in the product and generate revenue before investing in its development.

Question 16

Sean is thinking about creating an automatic cat feeder similar to one that he created for dogs.He believes that cats eat several times a day.He also believes that cats can be trained to come to the sound of a slight ding,indicating that a new tray of food has been opened.He has several friends set out small trays of food,sounding a ding to see if cats will associate the sound with curiosity about the food.Sean is in what stage of scientific experimentation?
A)testing the hypothesis
B)forming a hypothesis
C)analyzing data
D)assessing results

Accepted Answer

Sean is testing the hypothesis that cats can be trained to come to the sound of a slight ding, indicating that a new tray of food has been opened, by having friends set out small trays of food and sounding a ding.

Question 17

For a prototype to be effective,it must communicate what our ideas would look like,behave like,and work like.

Accepted Answer

A prototype is a preliminary model of something that is intended to be produced in the future. It should effectively communicate the look, behavior, and functionality of the intended product or idea. Therefore, a prototype must be able to effectively communicate the characteristics of the idea so that it can be improved, tested and modified, based on user feedback, design critiques, or technical issues.

Question 18

Sean has created an automatic cat feeder that will release small amounts of wet food at times set by the owner.He hopes that the unit will solve the problem of having to feed the cat multiple times a day or having to throw out food that has gone dry.He builds seven crude but serviceable units and asks friends with cats to test the product.He then obtains their feedback.What is this process called?
A)a pilot
B)a storyboard
C)a product launch
D)an operational test

Accepted Answer

This process is called a pilot, which involves testing a product or service with a small group of users before launching it to a larger audience.

Question 19

During ______,your customer interfaces with your product but the "technology" is being conducted by a live person behind the scenes.
A)prototyping
B)preselling
C)task completion
D)concierge testing

Accepted Answer

Concierge testing is a type of user testing where a live person (the concierge) works behind the scenes to provide a personalized experience for the user. This allows companies to test their product/service in a more realistic setting while still gathering feedback from real users.

Question 20

What is the goal of experiential prototyping?
A)for an entrepreneur to capture a user's emotional experience
B)for a customer to truly interact with the product,even if it is only a prototype
C)for an entrepreneur to interact with a customer as the "behind the scenes" respondent to queries
D)for a customer to understand the development process from the entrepreneur's perspective

Accepted Answer

The answer of What is the goal of experiential prototyping?
A)for...

Quiz 7: Testing and Experimenting With New Ideas

Conducting feedback interviews in conjunction with experimentation helps entrepreneurs get more information pertaining to what basic question?

One of the disadvantages of storyboarding is that it requires artistic talent.

A viable experiment identifies a clear hypothesis.

Yan has created a three-dimensional model of her new food delivery container.It looks like the finished product,but the handles don't quite function properly yet.What type of prototype has Yan produced?

Experiments do not need to be completed in order to produce results.

Experiments do not have to have a clear purpose; they only need to be observed and have an outcome.

When storyboarding,using a ______ can provide a "before and after" that shows your business in action.

Grocery store entrepreneur Jeffrey Brown has built a thriving business and performs lots of low-cost experiments.All of those experiments began with what?

If the experiment fails to deliver the results the entrepreneur anticipated,the experiment is a failure.

Observations are not acceptable data in an experiment.

What type of testing involves watching someone actually use your product so that you can see what works and what does not?

Which of the following questions would likely elicit the most information in a feedback interview on your new pesticide-free lawn service?

A prototype is often created before a pilot test is conducted.

Preselling is a testing technique to book orders for a product before it is developed.

For a prototype to be effective,it must communicate what our ideas would look like,behave like,and work like.

During ______,your customer interfaces with your product but the "technology" is being conducted by a live person behind the scenes.

What is the goal of experiential prototyping?