Question 1

The __________ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.

Accepted Answer

The intended marketing strategy is what the firm plans and wants to happen, as outlined in the marketing plan.

Question 2

Which of the following organizations is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?

Accepted Answer

E

Question 3

Frontline employees are the ones who usually implement the marketing strategy.

Accepted Answer

Frontline employees interact directly with customers and are responsible for executing the marketing strategies developed by the management team.

Question 4

Cultural controls are similar to social controls, but they focus on the norms of the workgroup rather than the entire organization.​

Accepted Answer

The answer of Cultural controls are similar to social controls,...

Question 5

Based on the requirements for successful implementation, which of the following is the best candidate to become the "5^th P" of marketing?

Accepted Answer

"People" is often considered the 5th P in marketing because it emphasizes the importance of human interaction and customer service in the marketing process.

Question 6

The basis premise of the implementation through change approach is that:

Accepted Answer

The implementation through change approach focuses on modifying the organization in ways that facilitate the execution of the marketing strategy, ensuring that structural, cultural, or procedural changes support the strategy's successful implementation.

Question 7

Effective performance standards must reflect the uniqueness of the firm and its resources.

Accepted Answer

Effective performance standards should be tailored to reflect the specific goals, capabilities, and resources of the firm to ensure they are relevant and achievable, thereby enhancing the firm's overall performance and strategic alignment.

Question 8

__________ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single, functioning unit.

Accepted Answer

Shared goals and values are considered the "glue" of successful implementation as they align and unify the organization, ensuring everyone works towards the same objectives.

Question 9

Implementation refers to the "what" of the marketing plan.​

Accepted Answer

Implementation refers to the "how" of the marketing plan, detailing the specific actions that will be taken to achieve the objectives outlined in the plan.

Question 10

Empowerment means ​allowing employees to make decisions on how to best perform their jobs.

Accepted Answer

Empowerment involves giving employees the authority, resources, and responsibility to make decisions regarding their work processes and tasks, thereby enhancing their control and effectiveness in their roles.

Question 11

Under an implementation by command approach, the top manager acts more like a coordinator.​

Accepted Answer

In an implementation by command approach, the top manager acts more as a director who makes decisions and then commands others to follow them, rather than acting as a coordinator.

Question 12

Marketing implementation is most effective and efficient when every employee has the same commitment to organizational goals.

Accepted Answer

When every employee is committed to the organizational goals, it ensures that all actions and decisions are aligned towards achieving these goals, making marketing implementation more effective and efficient.

Question 13

The practice of internal marketing came from manufacturing industries.

Accepted Answer

Internal marketing originated from the services sector, aiming to ensure that employees are motivated and customer-oriented, recognizing that employee satisfaction is crucial for delivering high-quality customer service.

Question 14

Identifying specific marketing activities, determining the time required to complete each activity, and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n):

Accepted Answer

These steps describe the process of creating an implementation timetable, which is a schedule that outlines when and how marketing activities will be carried out to ensure they align with the overall marketing strategy.

Question 15

The product, price, distribution, and promotion elements of an internal marketing program differ significantly from the elements in an external marketing program.

Accepted Answer

The product, price, distribution, and promotion elements (often referred to as the 4 Ps of marketing) are fundamental components of both internal and external marketing programs. The strategies and applications might differ in focus and execution, but the elements themselves remain consistent across both types of marketing.

Question 16

According to the internal marketing approach to marketing implementation, which of the following could be best characterized as the "internal product"?

Accepted Answer

The "internal product" in internal marketing refers to new tasks or attitudes that employees need to adopt to align with the company's marketing strategy.

Question 17

Planning sessions, workshops, formal reports, and personal conversations are all part of the internal __________ that is necessary to implement marketing strategy using the internal marketing approach.

Accepted Answer

The answer of Planning sessions, workshops, formal reports, and personal...

Question 18

Which of the following best describes a price consideration in an internal marketing program? ​

Accepted Answer

Internal marketing programs often involve increased efforts and changes by employees to improve service quality and customer satisfaction, which can be considered a "price" or cost in terms of effort and resources.

Question 19

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?

Accepted Answer

Centralized marketing structures are best suited for operational excellence strategies because they focus on efficiency, cost-effectiveness, and standardization, which align with the goals of operational excellence.

Question 20

Out-of-stock items, malfunctioning websites, and unfriendly employees represent some common failures in marketing implementation.

Accepted Answer

These issues directly impact customer experience and satisfaction, which are crucial elements in the successful implementation of marketing strategies.

Quiz 9: Marketing Implementation and Control

The __________ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.

Which of the following organizations is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?

Frontline employees are the ones who usually implement the marketing strategy.

Cultural controls are similar to social controls, but they focus on the norms of the workgroup rather than the entire organization.

Based on the requirements for successful implementation, which of the following is the best candidate to become the "5^th P" of marketing?

The basis premise of the implementation through change approach is that:

Effective performance standards must reflect the uniqueness of the firm and its resources.

__________ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single, functioning unit.

Implementation refers to the "what" of the marketing plan.

Empowerment means allowing employees to make decisions on how to best perform their jobs.

Under an implementation by command approach, the top manager acts more like a coordinator.

Marketing implementation is most effective and efficient when every employee has the same commitment to organizational goals.

The practice of internal marketing came from manufacturing industries.

Identifying specific marketing activities, determining the time required to complete each activity, and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n) :

The product, price, distribution, and promotion elements of an internal marketing program differ significantly from the elements in an external marketing program.

According to the internal marketing approach to marketing implementation, which of the following could be best characterized as the "internal product"?

Planning sessions, workshops, formal reports, and personal conversations are all part of the internal __________ that is necessary to implement marketing strategy using the internal marketing approach.

Which of the following best describes a price consideration in an internal marketing program?

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?

Out-of-stock items, malfunctioning websites, and unfriendly employees represent some common failures in marketing implementation.

Quiz 9: Marketing Implementation and Control

The __________ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.

Which of the following organizations is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?

Frontline employees are the ones who usually implement the marketing strategy.

Cultural controls are similar to social controls, but they focus on the norms of the workgroup rather than the entire organization.​

Based on the requirements for successful implementation, which of the following is the best candidate to become the "5th P" of marketing?

The basis premise of the implementation through change approach is that:

Effective performance standards must reflect the uniqueness of the firm and its resources.

__________ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single, functioning unit.

Implementation refers to the "what" of the marketing plan.​

Empowerment means ​allowing employees to make decisions on how to best perform their jobs.

Under an implementation by command approach, the top manager acts more like a coordinator.​

Marketing implementation is most effective and efficient when every employee has the same commitment to organizational goals.

The practice of internal marketing came from manufacturing industries.

Identifying specific marketing activities, determining the time required to complete each activity, and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n) :

The product, price, distribution, and promotion elements of an internal marketing program differ significantly from the elements in an external marketing program.

According to the internal marketing approach to marketing implementation, which of the following could be best characterized as the "internal product"?

Planning sessions, workshops, formal reports, and personal conversations are all part of the internal __________ that is necessary to implement marketing strategy using the internal marketing approach.

Which of the following best describes a price consideration in an internal marketing program? ​

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?

Out-of-stock items, malfunctioning websites, and unfriendly employees represent some common failures in marketing implementation.

Cultural controls are similar to social controls, but they focus on the norms of the workgroup rather than the entire organization.

Based on the requirements for successful implementation, which of the following is the best candidate to become the "5^th P" of marketing?

Implementation refers to the "what" of the marketing plan.

Empowerment means allowing employees to make decisions on how to best perform their jobs.

Under an implementation by command approach, the top manager acts more like a coordinator.

Which of the following best describes a price consideration in an internal marketing program?