Samsung shifted its operational focus from production to marketing and dropped over 50 low-budget brands in favor of a single master Samsung brand. What type of marketing implementation is this?
A) Implementation as organizational culture
B) Implementation through change
C) Implementation by diversity
D) Implementation by command
E) Implementation through consensus

Question

Samsung shifted its operational focus from production to marketing and dropped over 50 low-budget brands in favor of a single master Samsung brand. What type of marketing implementation is this?
A) ​Implementation as organizational culture
B) ​Implementation through change
C) ​Implementation by diversity
D) ​Implementation by command
E) ​Implementation through consensus

Quizplus · Accepted Answer

Samsung's shift in operational focus from production to marketing and the decision to consolidate over 50 low-budget brands into a single master brand is an example of "Implementation through change." This approach involves altering the company's strategy and operations to better align with its marketing goals and brand image.

Samsung Shifted Its Operational Focus from Production to Marketing and Dropped