Which of the following best describes a price consideration in an internal marketing program?
A) Increased efforts and changes by employees
B) Higher costs of internally produced products
C) Resources used to secure consumer buy-in
D) Profit lost as the result of the program
E) Overall cost of the marketing program

Question

Which of the following best describes a price consideration in an internal marketing program? ​
A) ​Increased efforts and changes by employees
B) ​Higher costs of internally produced products
C) Resources used to secure consumer buy-in
D) ​Profit lost as the result of the program
E) ​Overall cost of the marketing program

Quizplus · Accepted Answer

Internal marketing programs often involve increased efforts and changes by employees to improve service quality and customer satisfaction, which can be considered a "price" or cost in terms of effort and resources.

Which of the Following Best Describes a Price Consideration in an Internal