With respect to product descriptors, the product's __________ communicate(s) how the product behaves, hopefully in a fashion that is distinctive and appealing to customers.
A) features
B) benefits
C) image
D) position
E) advantages
Correct Answer:
Verified
Q1: Branding strategy involves much more than developing
Q2: A major goal in the growth stage
Q3: Mattel has paid to develop and sell
Q4: A major disadvantage of family branding is
Q6: _ are factual descriptors of the product
Q7: Without a doubt, the most important tool
Q8: Private-label brands give customers confidence that they
Q9: Porsche and BMW would most likely be
Q10: When Meghan went to buy groceries, she
Q11: Best Buy offers many different manufacturer (name)
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