__________ are factual descriptors of the product and its characteristics.
A) product benefits
B) product advantages
C) product features
D) brand marks
E) brand descriptions

Question

__________ are factual descriptors of the product and its characteristics.
A) ​product benefits
B) ​product advantages
C) ​product features
D) brand marks
E) ​brand descriptions

Quizplus · Accepted Answer

Product features are factual statements about the product itself, such as its size, color, functionality, components, and design. These are objective facts about what the product is and what it contains.

__________ Are Factual Descriptors of the Product and Its Characteristics