As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate:
A) which brands occupy the same relative space.
B) how competing brands imitate one another.
C) voids in the current mindscape for a product category.
D) how long a brand has held its relative mental image.
E) how much longer a brand is likely to hold its relative mental image.

Question

Quizplus · Accepted Answer

Perceptual maps not only show products/brands that are similar in terms of relative mental position but also highlight gaps or voids in the market, indicating opportunities for new products or repositioning existing ones.

As a Tool of Positioning Strategy, Perceptual Maps Illustrate Two