Why is the strategy canvas tool useful for positioning?
A) It represents customer perceptions and preferences spatially by means of a visual display.
B) It is an effective way to rebrand a product and push it back into the growth stage.
C) It measures differences in the firm's product offering that set it apart from competing offerings.
D) It demonstrates the firm's relative position in terms of competitive factors important to the target market.
E) It is used to come up with product descriptors that inform consumers about the product.

Question

Why is the strategy canvas tool useful for positioning?
A) ​It represents customer perceptions and preferences spatially by means of a visual display.
B) ​It is an effective way to rebrand a product and push it back into the growth stage.
C) ​It measures differences in the firm's product offering that set it apart from competing offerings.
D) ​It demonstrates the firm's relative position in terms of competitive factors important to the target market.
E) ​It is used to come up with product descriptors that inform consumers about the product.

Quizplus · Accepted Answer

The Answer of Why is the strategy canvas tool useful for positioning?
A) ​It represents customer perceptions and preferences spatially by means of a visual display.
B) ​It is an effective way to rebrand a product and push it back into the growth stage.
C) ​It measures differences in the firm's product offering that set it apart from competing offerings.
D) ​It demonstrates the firm's relative position in terms of competitive factors important to the target market.
E) ​It is used to come up with product descriptors that inform consumers about the product.

Why Is the Strategy Canvas Tool Useful for Positioning