When the product's performance falls short of the customer's expectations, the customer experiences cognitive dissonance.

Question

When the product's performance falls short of the customer's expectations, the customer experiences cognitive dissonance.​

Quizplus · Accepted Answer

Cognitive dissonance occurs when there is a conflict between beliefs, attitudes, or behaviors, not specifically when a product's performance falls short of expectations. When a product fails to meet expectations, it typically leads to customer dissatisfaction or disappointment, not cognitive dissonance.

When the Product's Performance Falls Short of the Customer's Expectations