Firms focused on a single market segment use which of the following approaches?
A) multisegment approach
B) permission marketing approach
C) mass customization approach
D) homogenous marketing approach
E) market concentration approach

Question

Firms focused on a single market segment use which of the following approaches? ​
A) ​multisegment approach
B) ​permission marketing approach
C) ​mass customization approach
D) ​homogenous marketing approach
E) ​market concentration approach

Quizplus · Accepted Answer

Firms focused on a single market segment use the market concentration approach. This strategy involves concentrating all marketing efforts on a single segment to achieve a strong market presence in that specific area.

Firms Focused on a Single Market Segment Use Which of the Following