A market segment meets all criteria for viability. However, what else is necessary for a firm to successfully pursue that segment?
A) The segment should allow for little competition.
B) The segment should be inexpensive to reach.
C) The segment should have synergy with the firm's mission.
D) The segment is easy to reach with traditional forms of communication.
E) The segment's members cannot overlap into other segments.

Question

Quizplus · Accepted Answer

A segment must align with the firm's mission and overall strategy to ensure that pursuing it makes sense within the context of the firm's goals and capabilities. This synergy is crucial for long-term success.

A Market Segment Meets All Criteria for Viability