With respect to the consumer buying process, __________ is perhaps the most important factor that affects the time, effort, and expense dedicated to the search for information.
A) the degree of risk
B) the consumer's expertise
C) the consumer's brand loyalty
D) the degree of competition
E) the extent of product differentiation

Question

Quizplus · Accepted Answer

The degree of risk involved in a purchase significantly influences the amount of time, effort, and resources a consumer is willing to invest in searching for information. Higher perceived risk leads to more extensive information search activities.

With Respect to the Consumer Buying Process, __________ Is Perhaps