Because total budget competitors don't compete with the organization directly, marketers should not consider them when conducting a SWOT analysis.

Question

Because total budget competitors don't compete with the organization directly, marketers should not consider them when conducting a SWOT analysis.​

Quizplus · Accepted Answer

Total budget competitors, who compete for the same overall budget as the organization, should be considered in a SWOT analysis as they impact the organization's strategic planning by influencing how consumers allocate their spending.

Because Total Budget Competitors Don't Compete with the Organization Directly