A company selling a food product had received a number of complaints about its packaging. After researching the complaints, the company switched packaging, and sales increased significantly. In marketing research terms, this type of change is best understood as:
A) Product change
B) Packaging change
C) Unplanned change
D) Planned change
E) Materials change

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The Answer of A company selling a food product had received a number of complaints about its packaging. After researching the complaints, the company switched packaging, and sales increased significantly. In marketing research terms, this type of change is best understood as:
A) Product change
B) Packaging change
C) Unplanned change
D) Planned change
E) Materials change

A Company Selling a Food Product Had Received a Number