The two fundamental sources of marketing research problems are
A) Ineffective advertising and change.
B) Poor sales and ineffective advertising.
C) Planned change and unplanned change
D) Technological advancement and customer suggestions.
E) Poor management and unplanned change.

Question

Quizplus · Accepted Answer

Marketing research problems often arise from planned changes, such as new product launches, and unplanned changes, like sudden shifts in consumer behavior or market conditions.

The Two Fundamental Sources of Marketing Research Problems Are