The main purpose of discovery-oriented marketing research is to:
A) Decide what to do about a planned change.
B) Find out what is happening and why.
C) Describe changes in the internal environment.
D) Describe changes in the external environment.
E) Capture and evaluate the new idea.
Correct Answer:
Verified
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Q11: Which of the following is NOT one
Q13: The main purpose of marketing research brought
Q14: In marketing research, a_is something that needs
Q15: Unplanned change tends to be oriented more
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Q17: A well-stated decision problem:
A) Takes the manager's
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