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Basic Marketing Research Study Set 3
Quiz 18: Analysis and Interpretation Multiple Variables Simultaneously
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Question 61
Short Answer
The independent samples t-test for means always compares mean scores for the________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ variable measured in two groups.
Question 62
Short Answer
Regression coefficients represent the______________in the outcome variable per unit change in the associated predictor variable, holding all other predictor variables constant.
Question 63
True/False
A simple regression is a statistical technique used to derive an equation that relates a single continuous dependent variable to two or more independent variables.
Question 64
True/False
The simple regression technique in SPSS, not the researcher, specifies which variable should be the independent variable and which one should be the dependent variable.
Question 65
Short Answer
A(n)______________is used to derive an equation that relates a single continuous dependent variable to two or more independent variables.
Question 66
True/False
Percentages are always calculated in the direction of the causal variable.
Question 67
Short Answer
A statistic used to measure the strength of relationship between categorical variables is called a(n) ____________________.
Question 68
True/False
All other variables held constant, a 95% confidence interval will give us a narrower range than will a 99% confidence interval.
Question 69
True/False
Correlation analysis, along with other mathematical procedures, can be used to establish causality.
Question 70
True/False
Cross tabulation work equally well with continuous measures that have been recast as categorical measures.
Question 71
True/False
In a regression analysis, determining the statistical significance of the slope involves the use of the t-statistic.
Question 72
True/False
The error term in the regression model represents all factors that determine criterion variable that are not part of the model.
Question 73
True/False
The coefficient of determination represents the relative proportion of the total variation in the outcome variable that can be accounted for by the predictor variable in the regression.