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Basic Marketing Research Study Set 3
Quiz 14: Developing the Sampling Plan
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Question 81
Essay
Compare and contrast probability and nonprobability sampling.
Question 82
Short Answer
A sample in which each target population element has a known, nonzero chance of being included in the sample is called a(n) sample.
Question 83
Short Answer
A(n)______________is a form of cluster sampling in which areas such as census tracts or blocks serve as the primary sampling units.
Question 84
Short Answer
Drawing a simple random sample depends mainly on having a good______________.
Question 85
Short Answer
A(n)______________sample is a nonprobability sample chosen so that the proportion of sample elements with certain characteristics is about the same as the proportion of the elements with the characteristics of the target population.