Being multilingual is more important than being multicultural in persuading a person from another culture to purchase your product or service.

Question

Quizplus · Accepted Answer

Understanding and respecting cultural differences plays a crucial role in building trust and rapport, which are essential in persuading someone to purchase a product or service. Being multilingual can enhance communication, but being multicultural addresses the deeper aspects of a person's values and beliefs, which significantly influence purchasing decisions.

Being Multilingual Is More Important Than Being Multicultural in Persuading