Innovative Installers Provides a Variety of Services Related to Office

Innovative Installers provides a variety of services related to office space and relocations such as installing modular office furniture and providing space planning and layout consultations Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company was founded in 1992. It had more than $2 million sales in 2003. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence. Evans and Heldris will participate in a trade show targeted at small businesses next April. What can they do to increase the probability that they will get business from their appearance at the trade show?

A) Respect the privacy of booth visitors
B) Set up their display to maximize its visibility
C) Avoid being assertive when contacting potential customers
D) Recognize that any type of premiums may be interpreted as bribes
E) Practice communicating thirty to forty points to get your message across