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Global Marketing Study Set 5
Quiz 17: Leadership, organization, and Corporate Social Responsibility
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Question 1
True/False
One of the characteristics of core competence is that it is difficult for competitors to imitate.
Question 2
Multiple Choice
According to Carly Fiorina,former CEO of Hewlett-Packard,leadership is not about:
Question 3
Multiple Choice
Rebecca Van Dyck is the chief marketing officer of:
Question 4
True/False
Carly Fiorina,former CEO of Hewlett-Packard,said that leadership is not about hierarchy or title or status;it's about having influence and mastering change.
Question 5
Multiple Choice
In addition to "selling" their vision,top management at both Whirlpool and GE face the formidable task of building:
Question 6
True/False
Jack Welch encountered resistance at GE and said that,"The lower you are in the organization,the less clear it is that globalization is great."
Question 7
Multiple Choice
Yong Nam,CEO of LG,recently stipulated that English would be required throughout the company.His reasons for this action included all of the following statements except:
Question 8
Multiple Choice
When Brazilian Carlos Ghosn was installed as chief executive,he introduced two new words into Nissan's lexicon:
Question 9
Multiple Choice
The ability to speak foreign languages is one difference between managers born and raised in the United States and those born and raised elsewhere.Which of the following is true and reflects this statement?
Question 10
True/False
Nokia's reversal of fortune at the hands of Apple and Google underscores the fact that today's executives must rethink the concept of the corporation if they wish to operationalize the concept of core competencies.
Question 11
Multiple Choice
According to Prahalad and Hamel,a core competence has all of the following characteristics except:
Question 12
True/False
Former Whirlpool CEO David Whitwam described his own staffs' resistance in the early 1990s after he had approved the acquisition of Royal Philips Electronics' European home appliance division.