A company in which an ethnocentric orientation prevails is likely to utilize primarily ________ in its sales force.

Question

Quizplus · Accepted Answer

An ethnocentric orientation means that a company believes that the home-country nationals are more capable or suitable for international positions than local or third-country nationals. Therefore, they are likely to utilize expatriates (home-country nationals working abroad) in their sales force.

A Company in Which an Ethnocentric Orientation Prevails Is Likely