Which of the following environmental characteristics affects use of direct marketing in Europe?

Question

Quizplus · Accepted Answer

All of the listed factors affect the use of direct marketing in Europe. The European Commission's concern about privacy impacts regulations around direct marketing, high postal rates can make direct mail campaigns expensive, the development of complete mailing lists is crucial for targeted marketing, and Europe's linguistic, cultural, and regional diversity requires tailored marketing approaches for different markets.

Which of the Following Environmental Characteristics Affects Use of Direct