A "bottom-up" perspective that seeks to understand the entrepreneurial process by focusing on the behavior and thought of individuals or groups of individuals is known as the
A) macro perspective.
B) micro perspective.
C) opportunity perspective.
D) external perspective.
E) internal perspective.

Question

Quizplus · Accepted Answer

The micro perspective focuses on understanding the behavior and thought of individuals or small groups of individuals in the entrepreneurial process, while the macro perspective looks at larger societal and economic factors. The opportunity perspective focuses on identifying and exploiting entrepreneurial opportunities, while the external and internal perspectives focus on the external and internal factors that affect the entrepreneurial process, respectively.

A "Bottom-Up" Perspective That Seeks to Understand the Entrepreneurial Process