An entrepreneur wants to explore whether a product with a blue package sells better than the very same product with a red package. The color of the package is the only thing that is changed and the product is put into test marketing to see if the blue package or red package sells more. This is known as
A) insanity.
B) micro approach.
C) experimentation.
D) reflection.
E) intrapreneurship.

Question

Quizplus · Accepted Answer

This situation describes an experiment where the entrepreneur wants to test a hypothesis (whether a blue package sells better than a red package) by manipulating the independent variable (package color) and observing the dependent variable (product sales). This is an example of experimentation, which is a systematic approach to finding out how variables impact each other. Answer B is a bit vague and does not accurately capture the scientific method used in experimentation. Answer A, D, and E are completely unrelated to the situation described.

An Entrepreneur Wants to Explore Whether a Product with a Blue