Evaluating strategic choices should involve four tests:
A) consistency, consonance, competitive advantages, and differentiation
B) competitive advantages, differentiation, feasibility, and consistency
C) competitive advantages, consistency, feasibility, and consonance
D) consistency, consonance, cost leadership, and feasibility

Question

Quizplus · Accepted Answer

C) competitive advantages, consistency, feasibility, and consonance are the four tests for evaluating strategic choices. These tests ensure that a strategy is competitive, aligns with the company's goals, is achievable, and is in harmony with the external environment.

Evaluating Strategic Choices Should Involve Four Tests