Both the positioning school and the resource-based school of strategic management take an 'inside-out' perspective.

Name: Both the positioning school and the resource-based school of strategic management take an 'inside-out' perspective.
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The positioning school takes an 'outside-in' perspective, focusing on competitive positioning and external market conditions, while the resource-based school adopts an 'inside-out' perspective, emphasizing internal capabilities and resources.

Both the Positioning School and the Resource-Based School of Strategic