Question 1

The NFL went after Deadspin for their use of game coverage on their social media channels, specifically their GIFs. What was the claim the NFL had against Deadspin?

Accepted Answer

The NFL claimed that Deadspin's use of original game footage without permission was a copyright infringement act, as it violated the NFL's exclusive rights to broadcast and distribute its game content.

Question 2

Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.

Accepted Answer

Abandonment in the context of social media refers to when brands or individuals create a community or following and then cease to engage with it without providing any explanation or notice, which is indeed considered a significant misstep or "sin" in social media management practices.

Question 3

______ are the set of moral guidelines and principles that influence our behaviors and interactions

Accepted Answer

Ethics are the set of moral guidelines and principles that influence our behaviors and interactions, guiding what is considered right or wrong in a societal context.

Question 4

Jumping onto a trend, similar to creating a popular meme like Crying Jordan or Running Man, is an example of what type of deadly social media sin?

Accepted Answer

Misappropriation in the context of social media refers to the act of taking something, such as a trend or meme, and using it in a way that may not align with its original intent or without proper understanding or respect for its origins. Jumping onto a trend like Crying Jordan or Running Man without considering these aspects can be seen as misappropriating those trends.

Question 5

How do employees disclose they work for a company on social media, according to what Humana has set up for their employees?

Accepted Answer

Humana requires its employees to use #HumanaEmployee to disclose their employment when they are posting on social media about the company, ensuring transparency and adherence to ethical guidelines.

Question 6

When accounts like AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to?

Accepted Answer

The answer of When accounts like AltNationalParkServices are created, they...

Question 7

Domino's did not have a Twitter account before two employees went rogue in 2009, which then prompted them to create a social media policy.

Accepted Answer

Domino's did not have a Twitter account before two employees went rogue in 2009, which then prompted them to create a social media policy.

Question 8

Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous.

Accepted Answer

Buying followers is considered unethical because it can deceive other users and advertisers about the true level of engagement and influence, regardless of the intent to get noticed or famous.

Question 9

In 2014, Facebook got into trouble when they disclosed they ran an experiment that shared certain pieces of content to their users without their knowledge. This was an issue of ______.

Accepted Answer

The controversy surrounding Facebook's experiment in 2014 primarily revolved around the lack of informed consent from users who were unknowingly part of a psychological study that manipulated their news feeds to assess the impact on their emotions.

Question 10

Automating your content on social media, like sending automated DMs on Twitter, are common practice for ethical social media professionals.

Accepted Answer

Automating content, such as sending automated DMs, is often considered spammy and can be against the terms of service of platforms like Twitter. It's not generally seen as an ethical practice among professionals.

Question 11

The agreement you sign up for when creating a social media account is called a ______.

Accepted Answer

The agreement is known as a Terms of Services Agreement, which outlines the rules and guidelines for using the service.

Question 12

Bots are part of an ethical social media policy for most social media companies.

Accepted Answer

Most social media companies have policies against the use of bots for activities like spamming, manipulating trends, or artificially inflating follower counts, as these practices can undermine trust and violate ethical guidelines.

Question 13

______ is someone who writes reviewers and posts in the context of their friends.

Accepted Answer

The answer of ______ is someone who writes reviewers and...

Question 14

Being consistent across social media platforms, whether it is look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.

Accepted Answer

Uniformity in social media content across different platforms can lead to a lack of engagement and interest from the audience, as it fails to take into account the unique features and user expectations of each platform.

Question 15

Like Chad Shanks and Justine Sacco, the lessons for both of these cases should be all EXCEPT______.

Accepted Answer

The lessons from the cases of Chad Shanks and Justine Sacco emphasize the importance of being cautious about what is posted on social media due to potential consequences, including misinterpretation and the risk of losing one's job, rather than suggesting there are no consequences to social media posts.

Question 16

What do influencers need to have in order to let others know their content has been sponsored?

Accepted Answer

The answer of What do influencers need to have in...

Question 17

______ are a popular trend in striking a heated discussion with someone else on social media.

Accepted Answer

Flame wars refer to heated exchanges or arguments on social media or online forums, often characterized by personal attacks or strong language, making them a popular trend for sparking discussions or debates.

Question 18

Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.

Accepted Answer

The Federal Trade Commission (FTC) is the correct answer because it is the agency that focuses on endorsements and advertising practices, including those by influencers. The FTC has guidelines that influencers and marketers must follow to ensure transparency and honesty in endorsements.

Question 19

A social media policy is good to have to set the guidelines and standards for a brand and all employees on social media.

Accepted Answer

A social media policy helps in setting clear guidelines and standards for how a brand and its employees should conduct themselves on social media, ensuring consistency and protecting the brand's reputation.

Question 20

The case involving Anthony Elonis focused on ______.

Accepted Answer

Anthony Elonis was convicted of making threats online, specifically on Facebook. The case raised questions about the First Amendment rights of individuals to make threats online, as well as the government's ability to prosecute such threats.

Quiz 2: Ethical and Legal Fundamentals in Social Media

The NFL went after Deadspin for their use of game coverage on their social media channels, specifically their GIFs. What was the claim the NFL had against Deadspin?

Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.

______ are the set of moral guidelines and principles that influence our behaviors and interactions

Jumping onto a trend, similar to creating a popular meme like Crying Jordan or Running Man, is an example of what type of deadly social media sin?

How do employees disclose they work for a company on social media, according to what Humana has set up for their employees?

When accounts like AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to?

Domino's did not have a Twitter account before two employees went rogue in 2009, which then prompted them to create a social media policy.

Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous.

In 2014, Facebook got into trouble when they disclosed they ran an experiment that shared certain pieces of content to their users without their knowledge. This was an issue of ______.

Automating your content on social media, like sending automated DMs on Twitter, are common practice for ethical social media professionals.

The agreement you sign up for when creating a social media account is called a ______.

Bots are part of an ethical social media policy for most social media companies.

______ is someone who writes reviewers and posts in the context of their friends.

Being consistent across social media platforms, whether it is look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.

Like Chad Shanks and Justine Sacco, the lessons for both of these cases should be all EXCEPT______.

What do influencers need to have in order to let others know their content has been sponsored?

______ are a popular trend in striking a heated discussion with someone else on social media.

Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.

A social media policy is good to have to set the guidelines and standards for a brand and all employees on social media.

The case involving Anthony Elonis focused on ______.