Cassidy, the international sales manager for Knoll Home Products, is trying to determine the channel length for Brazil, a market the company hopes to enter. What is the most important consideration she should take into account?
A) degree to which the retail system is fragmented
B) increase in car ownership and two-income households
C) level of consolidation in the global retail industry
D) amount of difference between product or technical standards
E) level of economic development of a country
Correct Answer:
Verified
Q49: The Indian retail market is very fragmented
Q50: What factor contributes to greater retail concentration
Q51: What is the most important determinant of
Q52: Kim will only buy cars from Japanese
Q53: The Hopper Leg Winery from California's Sonoma
Q55: Anson Apparel's marketing message in the United
Q56: The number of intermediaries between the product
Q57: What is a critical variable that can
Q58: The sales manager for Jensen Exports is
Q59: While watching television, Jillian saw a commercial
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents