What is a drawback of a push strategy?
A) It can be expensive when the distribution channel is long.
B) It decreases interaction with consumers.
C) It does not allow consumers to be educated on the benefits of a complex product.
D) It is useful only in advanced nations where consumers are sophisticated and highly educated.
E) It can only be used to sell industrial products.

Question

Quizplus · Accepted Answer

A push strategy can be expensive when the distribution channel is long because it involves promoting products to wholesalers or retailers, which can incur significant costs, especially if the channel involves multiple intermediaries.

What Is a Drawback of a Push Strategy