Pull strategies tend to be emphasized
A) for complex new products.
B) for consumer goods.
C) for industrial goods.
D) when distribution channels are short.
E) when few print or electronic media are available.

Question

Quizplus · Accepted Answer

Pull strategies are often used for consumer goods to create demand directly from consumers, encouraging them to seek out the product, which in turn pulls the product through the distribution channel.

Pull Strategies Tend to Be Emphasized