One argument in favor of standardized advertising is that
A) consumer tastes and preferences are universal.
B) a message that works in one nation will invariably work in every other country.
C) advertising regulations always support standardized advertising.
D) many brand names are global.
E) the costs of value creation may be increased by standardized advertising.

Question

Quizplus · Accepted Answer

Many brand names are global, which supports standardized advertising as it allows companies to maintain a consistent brand image and message across different markets.

One Argument in Favor of Standardized Advertising Is That