Mint-Microprocessors Corp. learned that its biggest competitor dropped prices dramatically in the European market. In response, Mint-Microprocessors decided to do the same in Asia. This resulted in the competitor minimizing its aggressive stance and returning to earlier price points. This is an example of ________ pricing.
A) dumping
B) predatory
C) leader
D) multipoint
E) prescriptive

Question

Quizplus · Accepted Answer

This is an example of multipoint pricing, where a firm's pricing strategy in one market affects its rival's pricing strategy in another market.