Multipoint pricing occurs when a company
A) aggressively prices in one market to elicit a competitive response from a rival in another market.
B) prices its products at a loss in order to drive out competitors from the market.
C) buys products at a cheaper rate in one country to sell at a higher price in another country.
D) allows markets to determine the pricing of a product.
E) prices two similar products at low and high prices in order to boost sales of the lower priced products.

Question

Quizplus · Accepted Answer

Multipoint pricing involves setting prices in one market with the strategic intention of influencing a competitor's pricing or market behavior in another market.

Multipoint Pricing Occurs When a Company