Countertrade's main attraction is that it can give a firm a way to finance an export deal when other means are not available.

Name: Countertrade's main attraction is that it can give a firm a way to finance an export deal when other means are not available.
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Countertrade allows firms to engage in international trade by exchanging goods or services directly, bypassing the need for traditional financing methods which might be unavailable or impractical.

Countertrade's Main Attraction Is That It Can Give a Firm