Which mode of entry into foreign markets can result in a lack of control over quality?
A) exporting
B) franchising
C) turnkey projects
D) wholly owned subsidiaries
E) joint ventures

Question

Quizplus · Accepted Answer

Franchising can result in a lack of control over quality because the franchisee operates the business and may not adhere strictly to the franchisor's standards.

Which Mode of Entry into Foreign Markets Can Result in a Lack