If a firm is seeking to enter a market via a wholly owned subsidiary where there are already well-established incumbent enterprises, and where global competitors are also interested in establishing a presence, a suitable mode of entry is a(n)
A) acquisition.
B) licensing deal.
C) greenfield venture.
D) turnkey project.
E) exporting deal.

Question

Quizplus · Accepted Answer

Acquisition is suitable as it allows the firm to quickly gain market presence and resources by purchasing an existing company, which is crucial in a competitive market with established players.

If a Firm Is Seeking to Enter a Market Via