In general, the more value customers place on a firm's products, the more it leads to
A) less profit for the firm.
B) higher competitive pressure from other firms.
C) lesser the quality of the product.
D) lesser the consumer surplus for those products.
E) higher prices the firm can charge for those products.

Question

Quizplus · Accepted Answer

When customers place a higher value on a firm's products, the firm can charge higher prices, as customers are willing to pay more for the perceived value.

In General, the More Value Customers Place on a Firm's