Of all the value creation activities in a firm, ________ creates value by discovering consumer needs and communicating them back to the R&D function of the company, which can then design products that better match those needs.
A) production
B) marketing and sales
C) its human resources
D) logistics
E) its information system

Question

Quizplus · Accepted Answer

Marketing and sales create value by identifying consumer needs and preferences and communicating this information to the R&D department, which can then develop products that align with those needs.

Of All the Value Creation Activities in a Firm, ________