Marketing functions may have to be delegated to national subsidiaries when there is a
A) difference in distribution channels.
B) pressure for decreasing consumer surplus.
C) lack of product customization.
D) pressure for increasing economies of scale.
E) pressure for increasing consumers' reservation price.

Question

Quizplus · Accepted Answer

The correct answer is A because different distribution channels in different countries may require different marketing strategies and tactics.

Marketing Functions May Have to Be Delegated to National Subsidiaries