Although it normally involves much longer-term commitments, franchising is essentially the service industry version of
A) exporting.
B) licensing.
C) foreign direct investment.
D) greenfield investment.
E) diversifying.

Question

Quizplus · Accepted Answer

Franchising is similar to licensing as it involves granting rights to use a brand or business model, typically in exchange for fees or royalties, without the franchisor having to invest directly in the foreign market.

Although It Normally Involves Much Longer-Term Commitments, Franchising Is Essentially