In the _____ form of e-commerce, firms want to develop buyer loyalty and repeat business but seldom develop a close working relationship with individual buyers.
A) business-to-government (B2G)
B) business-to-consumer (B2C)
C) business-to-business (B2B)
D) consumer-to-consumer (C2C)

Question

Quizplus · Accepted Answer

In B2C e-commerce, businesses focus on selling products to individual consumers, aiming for buyer loyalty and repeat purchases, but typically do not form close relationships with each individual buyer.

In the _____ Form of E-Commerce, Firms Want to Develop