Christopher works overtime for a project in his office. On his day off, he goes to watch a comedy movie to ease the stress. Christopher finds the movie entertaining, and it helps him relax. In the context of product layers, entertainment, in this scenario, represents the _____ of the movie.
A) implied benefit
B) explicit benefit
C) combined benefit
D) core benefit

Question

Quizplus · Accepted Answer

The core benefit of a product is the fundamental need or want that the product satisfies. In this case, the core benefit of the movie is entertainment, which helps Christopher relax and ease his stress.

Christopher Works Overtime for a Project in His Office