Which of the following statements is true of convenience products?
A) Their distribution is highly selective.
B) Their promotion is done by their producers.
C) They include cars, computers, and cell phone service.
D) They are expensive goods that hold little interest for consumers.

Question

Quizplus · Accepted Answer

Convenience products are typically promoted by their producers because they are low-cost, frequently purchased items that require widespread promotion to ensure consumer awareness and preference.

Which of the Following Statements Is True of Convenience Products