In the context of consumer product categories, most people perceive _____ as being so important that they are unwilling to accept substitutes.
A) installations
B) convenience products
C) accessory equipment
D) specialty products

Question

Quizplus · Accepted Answer

Specialty products are perceived as unique and irreplaceable by consumers, who are willing to make a special effort to purchase them and are unwilling to accept substitutes.

In the Context of Consumer Product Categories, Most People Perceive